Sneakers are so pervasive in the mainstream nowadays, that it’s easy to forget the close to one century of history behind what we know today as the sneaker. GQ was kind enough to put together a full documentary series titled Sneakerheadz, beginning with the above video that covers everything from the birth of the term “sneaker” in 1917, through the development of Converse and the introduction of leather and suede sneakers in the ’70s, to the popularization of sneakers in hip-hop culture thanks to Run DMC’s track “My adidas,” and ending in today’s melding of high fashion with movies, street culture, skateboarding and rap. Enjoy the video above, and find the rest of the series here.
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Maison Margiela x MYKITA 2015 Spring/Summer Lookbook
MYKITA‘s longstanding collaboration with Maison Margiela has resulted in another stellar collection for the upcoming season. With a lookbook entitled “Look up for the Essential,” the brand’s visuals depict a group of people looking up at some unknown object. The German eyewear manufacturer exhibits two of its latest models, the circular rimmed MMESSE009 and the triangular MMESSE010. Constructed from stainless steel and featuring metal-rimmed frames, the styles are tinged with a vintage aura. Head over to MYKITA’s site to learn more about the pair.
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