Having been deeply rooted in the culture and surroundings of Berlin for many years, yesterday marked ACRONYM®’s return to the city for the global launch of its fall/winter 2015 collection with NikeLab. Culminating to form one of today’s more notable intersections between fashionable, functional clothing, the experience of sportswear designer Johanna F. Schneider and ACRONYM® co-founder Errolson Hugh has proven a successful partnership with the muted technicality of NikeLab. Following its inaugural launch in 2002, ACRONYM® has excelled in fields of function-first clothing and continues to influence budding designers to place style over substance and incorporate protection and comfort into their own design ethos.
Hosted inside the hollowed shell of the St. Agnes Church in Berlin’s Kreuzberg district, the building itself was initially built according to the plans of German architect Werner Düttmann, who’s cubic approach to functional architecture attributed itself well to the collection’s presentation. Rested on a series of glass-like pedestals, NikeLab and ACRONYM® presented the design process behind its recently released Lunar Force 1 SP. Ascending from the base silhouette of a classic Lunar Force 1 right up to the completed product with each pedestal gazetting a different stage in the design process from hand drawn paneling to masking tape overlays.
The runway presentation was shown in the main hall of St. Agnes and centered around a single LED-lit platform that transformed through linear graphic displays in red and white. Bucking the trend of conventional shows, the full list of models stood motionless on the stage following a fully animated Byetone performance. The collection featured a selection of slimmed down silhouettes such as paneled jogging bottoms, technical Dri-Fit under layers and asymmetric Gore-Tex outerwear pieces. The event did well to place sole focus on the clothing at hand and invest in the interests of both parties despite the use of a completely black color palette.
Enjoy the selection of photographs above and stay tuned to the official websites of both NikeLab and ACRONYM® for further details.
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via. Hypebeast
