LG has tapped REEDS Jewelers to help create its latest smartwatch, the aptly named Urbane Luxe. The premium, limited edition design boasts 23-karat gold — stronger and harder than the 24-karat gold of jewelry and heaver than the 18-karat gold typically employed by luxury timepieces — and the look of a classic mechanical watch. The release also marks the first time an electronics company has looked to compete with the most expensive versions of the Apple Watch. Priced at $1,200 USD and limited to just 500 individually numbered pieces, the Urbane Luxe version of LG’s flagship smartwatch will be available exclusively from REEDS Jewelers locations this September.
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via. Hypebeast