The momentum built on HUF’s return to Fairfax has reverberated all the way to the other side of the Pacific, with the California skate imprint opening up a new location in Tokyo’s trendy Shibuya neighborhood. The space, which opened at the beginning of the month, features a sparse white interior accented with wood and glass – which harkens to HUF’s own no-frills take on skateboarding. References to American culture are made through your choice of a hanging American flag and store-specific shirts, but the tasteful use of negative space here is perfectly in line with Japanese culture. Observers of the exterior might also notice a potential skate spot for after-hours fun, cementing the flagship as a skateboarding institution. Get a feel for the store above and head on to HUF’s new outpost in Tokyo now.
HUF Tokyo
1-14-1 Jinnan, Shibuya-Ku
Tokyo
Japan
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via. Hypebeast
