Billionaire Boys Club and ICE CREAM have opened up their first joint European flagship store in the Soho area of London. With the recent success of the satellite store, the new 800 sq ft space is the third permanent location following the New York store opening in 2007 and Tokyo store which opened its doors in 2012. The shop is divided into two concepts, with the ground level embellished in an ice cream parlor theme for the ICE CREAM portion of the space, while the lower level interior features the Starfield pattern that has become synonymous with the BBC brand. Peep the video above to get a quick tour of the space and make sure to check it out if you’re in the area.
Billionaire Boys Club/ICE CREAM European Flagship Store
36 Marshall Street
London W1F 7EY
United Kingdom
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