Though many may consider it obsolete, analog film is alive and well — despite the existence of digital photography and video — thanks to enthusiasts and efforts from the likes of IMPOSSIBLE. Here, the Polaroid-inspired project-turned-company presents a brand new short film in conjunction with Mercedes-Benz and its creative mb! imprint. Featuring insights from IMPOSSIBLE’s own Stephen Herchen, the piece highlights the complex chemistry that goes into producing analog instant film — something IMPOSSIBLE had to completely reinvent when it saved the very last Polaroid factory back in 2008.
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