As a sexy model struts down the street the voiceover kicks back in. “It’s a solid buzz, with the kids. Tonnes of clicks.” What sounds like a grating pitch from a tediously clichéd creative agency is actually Matthew Frost’s note-perfect satire on the kind of great-looking but ultimately vacuous content that gets churned out every day. The added level of irony is that Matthew is exactly the guy you call if you want something viral and his previous work has garnered “tonnes of clicks” by lampooning the most indulgent tropes of the very worlds for whom he’s making work.
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via. It’s Nice That
