Lil Wayne‘s clothing brand Trukfit (an acronym for “The Reason You Kill For It”) is heading for big change in the new year. After recently appointing designer Kevin Leong as new Creative Director, the Young Money head honcho just ended the brand’s relationship with Macy’s. “I don’t know if Macy’s was the right place for it anyway. We oversaturated the market,” said Trukfit marketing director Michael Morris about launching with the American department store in 2012. The brand is currently available at stores like Dillards, Dr. Jay’s and more mid-tier stores like Urban Outfitters and PacSun, as well our favorite Wish boutique in Atlanta.
“The consumer is not just buying Stussy anymore. He is aware of Raf Simons sneakers and Margiela. We had to age up the clothes,” Leong said of the change. Leong designed for Phat Farm and Baby Phat, and is also the man responsible behind the revamping of Big Sean’s Finally Famous label into Aura Gold, leading some to become hopeful for a similar bright future for Trukfit. Trukfit launched as a sort of parody of streetwear; it was bright, edgy, and drew influences from other streetwear mainstays like A Bathing Ape.
The new collection will include a matte nylon elongated bomber jacket, a reversible, glow-in-the-dark, camo-print bomber, a Neoprene fleece thermal hoodie, quilted drop crotch sweatpants, a wool snapback, socks and a range of bags. Fans can expect to see a more unified range of bomber jackets, graphic T-shirts and joggers. The revamped line will be hitting stores January 2016 at a price range of $33-140 USD. Get a glimpse of the new look modeled by Lil Wayne in the gallery above.
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via. Hypebeast
ANICORN Series 000
Hong Kong-based ANICORN presents the Series 000, an eco-friendly timepiece inspired by the simplicity and practicality of modern architecture and industrial design. Founded in 2013 by Joe Kwan and Chris Chan, the independent watchmaker utilizes an unique compass-like concentric discs dial system instead of a conventional hands and flicks, and an automatic movement function that requires no battery. The brand’s less is more approach is reflected in the sleek dial which features a sans serif typeface designed by Swiss-based Dinamo, enhancing the watch’s contemporary look. Both exceptional in design and mechanism, the ANICORN Series 000 is priced at $325 USD and is available in black/blue, black/red, and black/yellow colorways. Head over to the brand’s website for more information.
Click here to view full gallery at Hypebeast.com
via. Hypebeast