Snarkitecture‘s Ronnie Fieg has just unveiled a closer look at the collaborative project with the sportswear imprint to rework the New Balance 998 silhouette. Dubbed “City Never Sleeps,” the sneaker features a black and charcoal palette on a suede upper, with a royal blue accent on the toe segment for a splash of color. Save for a small medial segment of charcoal foam, the entire midsole and outsole is rendered in a stark all-white coloration. Although details have not yet been officially confirmed, the “City Never Sleeps” offering is set to drop on Black Friday (November 27). Stay tuned for more details.
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Wieden + Kennedy Show Off First Nike Commercials
There’s a funny story that circulates throughout advertising surrounding the myth of “Just Do It.” The tagline, synonymous with Nike since the beginning of its long relationship with the heroic Wieden + Kennedy, was famously thought up the night before Dan Wieden’s big presentation to the Swoosh for their first marketing push. The rest, as they say, is history, but it’s certainly interesting to take a look back at the roots of (arguably) the world’s most influential sports company. W+K’s own digital librarian Phoebe Owens dug into the archives to unearth three of Nike’s first commercials, aired during the 1982 New York City Marathon. Enjoy “Evolution”, “Trophy”, and “Co-op” above, which paved the way for both brand and agency to fulfill such successful futures.
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