Under Armour has signed The Rock to its roster of endorsers, according to a post by Johnson himself. The actor writes that this “partnership has been years in the making,” and he’s been spotted in UA gear several times now so it isn’t that big of a surprise. However this marks a move by UA to extend it reach past endorsing only professional athletes. Expect The Rock to begin appearing in more advertisements with the brand, and perhaps even debuting his own range of products.
IT’S OFFICIAL. The Rock/Under Armour partnership has been years in the making and we’re proud and pumped to have it come to fruition. The goal is to bring you innovative and bad ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room. #WereJustGettingStarted #UnderArmourFamily #HardestWorkersInTheRoom #ChaseYourGreatness #IWill
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MR PORTER’s Five Japanese Brands You Should Know About
Japanese brands have undoubtedly left their mark on the fashion industry over the past decade and the city of Tokyo is the creative hub where a variety of trends emerge before spreading to the rest of the world. Tokyo’s designers are redefining multiple menswear archetypes with forward thinking ideas and heritage feels. MR PORTER recently sat down with Yosuke Aizawa of White Mountaineering, Shinsuke Nakada of BEAMS PLUS, Shinsuke Takizawa of NEIGHBORHOOD, Kenji Tsuji of BLUE BLUE JAPAN and Yutaka Goto of Remi Relief to talk about what life is like in Tokyo and how they get inspired for their respective designs. Head over to MR PORTER to check out the full feature.
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