A well-known basketball fanatic, it would seem like a reasonable development for Stéphane Ashpool to partner his streetwear brand Pigalle with popular video game franchise NBA 2K for a specially branded clothing line. To celebrate, Pigalle hosted a basketball tournament for both youth and adults last Saturday at its strikingly colored court on rue Duperré in Paris, in conjunction with a virtual on-court game in the world of NBA 2K16. The co-branded streetwear collection is now available in-store exclusively at Pigalle Basketball’s rue Duperré location, but check out the video above for a recap of the event.
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