PUMA taps New York’s ICNY for its latest collaboration, releasing two new colorways to the IGNITE model in a pack entitled “Ice Cream.” With ICNY’s penchant for reflective goods for added visibility and safety, the two brands fuse safety, innovation and style together. Inspired by the ice cream flavors of chocolate chip cookie dough and mint chocolate chip, the two colorways boast tonal uppers in mint and white, while the IGNITE foam outsole is speckled to emulate sprinkles on ice cream. With full 3M reflective uppers, the shoes will drop exclusively through ICNYsport.com on August 22, and PUMA retailers worldwide beginning September 5.
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via. Hypebeast
