To continue its longstanding support for the LGBT community, Absolut has released its latest “Colours” bottle with an array of rainbow stripes. Designed to support “people who express their true selves through art, love or any other way, regardless of who or where they are,” it strengthens the brand’s effort in the movement. More recent ventures include the brand teaming up with British director Paul Frankl and creating the film Roxanne, which follows a transgender sex worker living and working in Soho London. Pick up a limited edition “Colour” bottle from July 8 for approximately $40 USD.
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via. Hypebeast