Streaming music service TIDAL has had a rough ride since its launch back in March, and is pulling out all the stops as the competition is starting to heat up with Apple set to launch its own streaming service any day now. Lil Wayne recently became the newest big-name star to sign on to TIDAL and cleebrated by releasing an exclusive new single titled “Glory.” New desktop apps for Mac and Windows are on their way, as is a Ticketmaster partnership that will give subscribers early and exclusive access to concert and music festival tickets. There’s also a promotional pricing plan for college students coming next week. Senior TIDAL executive Vania Schlogel has been on a nonstop press tour, admitting that while the initial rollout did not go as planned, the service is indeed a strong player in the competitive world of streaming music, and a viable alternative to Spotify and iTunes.
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