Cam’ron launches his own “Killa Crunch” cereal box in New York City. But in place of actual cereal, the box will be carrying inside it $100 USD in cash and a limited edition T-shirt featuring Killa Cam at a bodega holding his cereal. “The Breakfast Cereal Killa” box features the Harlem rapper suited up and holding a gun while looming over a bowl of Killa Crunch and features the tagline, “some material too killa for human consumption,” as well as an advertisement for a “Cam’borghini” collectible toy. Sponsor of the project Virgin Mega will be disclosing stock locations throughout New York City via Twitter and Instagram from April 10 – 12. For residents outside of New York, the cereal will be available for purchase on the Virgin Mega app on April 13. It’s a smart marketing campaign — will you be buying a box of “Killa Crunch?”
Click here to view full gallery at Hypebeast.com
via. Hypebeast
