A new campaign launched by Coca-Cola hopes to spread the message of happiness by using a universal symbol in place of a URL: a smiling emoji. The brand registered URLs for every emoji that conveys happiness. By entering any of the smiling icons into a mobile web browser followed by the .ws suffix, it takes you to the landing page Emoticoke.com where you can sign up for your chance to get an emoji web address of your very own. Alejandro Gómez, president of Coca Cola Puerto Rico explained the campaign’s purpose: “The vast majority of our audience now visits our website via a mobile device. And since emojis have become a kind of second language for Coke’s younger consumers, we felt this was a great opportunity to connect on a deeper level with our most important demographic.”
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