In this op-ed, Lou Stoppard takes a frank look at the changing landscape of fashion advertisement, questioning the modern effectiveness of print ads in the advent of the web. It’s no surprise to anybody who has consumed the internet that it is a powerful marketing vehicle with a reach previously unfathomable. With social media in the mix, Stoppard examines the success of recent ad campaigns that, as the saying goes, “broke the internet.” For example, Céline‘s spring/summer 2015 ad featuring Joan Didion, or Calvin Klein Underwear‘s campaign featuring Justin Bieber. Both were feverishly shared on social media, which begs the question — are ads now being made specifically for the web than for print? Read the article here, and let us know what you think.
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