Nike continues to forge ahead of the competition, evidenced by the calculated earnings of last Saturday’s Air Jordan 11 “Legend Blue” release. According to SportScanInfo, Nike churned out $80 million dollars of revenue, as a result of selling close to 480,000 pairs of Air Jordan 11 “Legend Blue” sneakers in an estimated three hour window that coincided with the shoe’s online and in-store release. To put that in perspective, there are businesses in Oregon whose annual sales fail to clear the $80 million mark. Nike has raised the bar yet again with the conclusion of this year’s holiday Jordan 11 release. The anticipation now begins to build for next year’s traditional Jordan 11 holiday drop.
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