Millennials are the focal point of the collaboration between adidas and Pharrell Williams which sets out to convey a message of equality. Stunning imagery styled by quintessential fashion editor Jay Massacret and shot by celebrated photographer Ryan McGinley, the images depict people of all race, ethnicity, gender et al. uniting and depicting a world that is founded on unity and respect. The juxtaposition of group photos combined with intimate moments opens a dialogue on the importance and need of both levels of acceptance, both grand and personal. The colorful photography is representative of Pharrell and his ongoing work with adidas Originals.
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