With October marking a month long initiative in driving breast cancer awareness, superstar model Kate Moss reveals more than just her philanthropist side in Stella McCartney‘s latest campaign. Captured by world renowned fashion photography duo Mert Alas and Marcus Piggott, Moss folds down her “Gemma Relaxing” soft cup bra to unveil the iconic BCA pink ribbon. This particular line of lingerie was designed to encourage and remind young women to perform self-exams when getting dressed. With a percentage of the proceeds going to breast cancer charities, the Gemme Relaxing collection is available here.
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via. Hypebeast