An insight into The Guardian’s newly released brand guidelines

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The Guardian has just released their brand guidelines to “demonstrate the importance of their design language within their DNA” through a series of posters, according to the company. “When Alex Breuer [The Guardian creative director] and I joined The Guardian just over two years ago we were faced with the task of unifying a myriad of different styling, typographic patterns, colour theory and grammar that through various iterations of The Guardian had weaved itself into the tapestry of our design vernacular,” explains Chris Clarke deputy creative director at The Guardian.

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via. It’s Nice That

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