No more serifs, same bright colours: Google launches new identity

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Google has just launched a new visual identity and redesign of its multicoloured logo. At the time of writing the new logo is shown on the Google homepage being drawn by an animated hand. The brand has published its case study online, in which Alex Cook, Jonathan Jarvis and Jonathan Lee say: “Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.”

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via. It’s Nice That

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