New video platform aims to replicate original MTV’s sense of discovery

Juice-vcr-antipattern-its-nice-that-.list

We know we’re prone to hyperbole on occasion here at It’s Nice That, but JuiceVCR really is a revelation. I’ve been using it daily since discovering it, and will undoubtedly continue to do so – that’s how brilliant it is, and I’m not a person who’s good at sticking to things (see: meditating, using Pinterest, etc.) The platform is the brainchild of Jessica Straker and was created by design studio antipattern with the aim of bringing weird, wonderful, under-the-radar music to us instantly. It’s a superb innovation in a time where it’s so easy to discover exactly what we want to listen to or watch with the likes of Spotify or YoutTube that while new, rare music is at our fingertips, discovering it on the off chance somehow feels harder.

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via. It’s Nice That

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