Max Colson on the digital composite images used to market luxury builds

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If you live in a city, the chances are you’ve already encountered the digital composite images used to advertise the new “urban builds” popping up left, right and centre like ant hills in an otherwise lovely summer’s garden. Have you ever taken a second to recognise how hilarious a spectrum of “urban residents” they include though? A lovely smattering of white middle class men aged between 20 and 40, perpetually swinging briefcases, with the odd sweet-looking woman pushing a buggy for good measure.

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