Pentagram designs identity for Serpentine’s Build Your Own Pavilion project

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Earlier this month, the Serpentine Pavilion opened to the public. The beguiling, multicoloured woven structure designed by Spanish architects SegnasCalgo sits in Hyde Park like a more grown-up version of a fort you might have built when you were a child. Over the last decade and a half the annual architecture commission has become a much-anticipated beacon of design, and to celebrate 15 years of the Summer Pavilion, the Serpentine Galleries have teamed up with Kidesign, Marina Willer and the team at Pentagram to launch a digital platform and national campaign to foster the aspiring young architects of tomorrow.

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