MTV is launching a new “louder, shorter and hyper-visal” look and feel, incorporating vower-generated content for the first time. The positioning has been reworded to “I am my MTV” from its former slogan “I want my MTV,” aiming to celebrate its audience and “bring new video art to audiences worldwide,” according to the brand. MTV says that the new design work was created in house, and it seems very much in the vein of the bright, brash and rather brilliant work of its senior vice president of visual storytelling and deputy editorial director (snappy!) “Richard Turley”:http://www.itsnicethat.com/articles/richard-turley-mtv-interview-1
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