A good logo sends a powerful message, embodies the brand and gets ingrained in minds. The best ones are everywhere, and are instantly recognizable in a glance. But each logo has a story behind it, and MR PORTER takes us behind some of the most well known ones. Why is Lacoste symbolized by a crocodile, and Maison Kitsuné a fox? Is the bite in the apple for Apple’s omnipresent logo a cheeky nod to “byte?” While some are blunt, some are mysterious. Probably one of the most enigmatic logos belong to Maison Margiela, a list of ambiguous numbers that reveal little until you realize it’s a catalog to identify different lines. Click through to MR PORTER here and learn more behind the face of some of these brands.
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