Star Wars is notorious for its high volume of promoted products and cross-brand advertising, not to mention the staggering billions of dollars that the franchise makes on toys and merchandise alone. Being a self-proclaimed diehard Star Wars fan himself, Stephen Colbert recently took a jab at the highly-anticipated forthcoming ‘Episode VII’ installment. Calling out the series’ contrived marketing tactics, the late night host first exhibits a ‘Luke Skywalker [Bath] Belt Kit’ from the ’70s, of which he slyly points out has highly suspect product design. He then moves on to a more contemporary cross-promotion example with Covergirl. As he puts it, “This is the perfect makeup collection for girls who like Star Wars, but not enough to realize that this has nothing to do with Star Wars.” And although many viewers were skeptical about whether or not the piece was a paid advertisement itself, Esquire has confirmed that representatives from the makeup brand have confirmed that the Colbert bit was not. You can watch the full segment above.
via. Hypebeast
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