Primitive Apparel‘s 2015 summer collection is presented in an illustrated editorial done by the brand’s in-house graphic designer and artist Suede. This season’s drop takes inspiration from laid back island life, and is made of classic cut-and-sew athletic-inspired silhouettes. The creative lookbook highlights key pieces from the label’s summer offerings, which includes T-shirts, tanks, shorts, bucket hats and caps. Dreamy pastel colors are prevalent throughout, as well as tye-dye patterns, floral prints, and tropical parrots and palm tree motifs, as well as hand-drawn prints like the Primitive logo which is seen stylized in a number of ways. The Primitive 2015 summer collection is now available for purchase at select global retails as well as online.
Click here to view full gallery at Hypebeast.com
via. Hypebeast
