Jordan Brand athletes such as CC Sabathia, Carmelo Anthony and Chris Paul, as well as friends of the brand, including Don C, Marlon Wayans, Bow Wow and DJ Skee, have come together to describe what Jordan Brand means to them. From heartfelt testimony to sentimental childhood memories and some words from a member of the Jordan family, the short film shows how a footwear brand became something far more symbolic.
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