Public School is taking us on our nine-to-fives this season, with a series of ads straight from a ’90s office space. Leaving the streets for the office may be a stark departure for the streetwear brand, but co-founder and designer Dao-Yi Chow says, “Christopher Simmonds, who was the creative director for the campaign, came up with the idea to capture a ’90s nuance through this office setting, which we all loved.” Featuring vintage Apple computers, manila folders and matte file cabinets, the nostalgic reference wasn’t meant to be surprising, “For us, [the campaign] didn’t feel like a far off shot. It’s pretty spot-on to what Public School is aesthetically; it’s not something that we consciously chose to try to augment somebody’s perception of what public School is.”
Check out the images above, and click here to see the brand’s upcoming spring/summer collection.
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via. Hypebeast