Primitive Apparel‘s 2015 summer collection is presented in an illustrated editorial done by the brand’s in-house graphic designer and artist Suede. This season’s drop takes inspiration from laid back island life, and is made of classic cut-and-sew athletic-inspired silhouettes. The creative lookbook highlights key pieces from the label’s summer offerings, which includes T-shirts, tanks, shorts, bucket hats and caps. Dreamy pastel colors are prevalent throughout, as well as tye-dye patterns, floral prints, and tropical parrots and palm tree motifs, as well as hand-drawn prints like the Primitive logo which is seen stylized in a number of ways. The Primitive 2015 summer collection is now available for purchase at select global retails as well as online.
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via. Hypebeast