Nike has taken its customization “NIKE iD” initiative to the next level through a new visual campaign centered on its star athlete LeBron James. Twelve custom colorways of the LeBron 12 sneakers have been created in honor of 12 local Akron, Ohio community heroes who share a bit about how LeBron’s return has inspired them to also strive for greatness, ending with the question, “Who inspires you?” Check out the video below, and share your thoughts on Nike’s newest social media campaign, “#IDYOURHERO.”
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