Following the release of its special ’boutique’ factory-crafted Superstar, adidas presents a further look inside the process of creating the shoe. Venturing to the quaint village of Dettwiller in Eastern France, adidas takes us to the prestigious Ateliers Heschung: one of the last remaining family-run factories in a region that prides itself on hand-crafted footwear. It’s here that the two created the limited run of Superstar “Made in France” shoes, which are set to release on December 12 at select adidas Consortium doors. Enjoy the video above, then head here for a closer look at the release.
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