Swiss graphic designer Lukas Ackermann has created this colourful visual identity for the Toni-Areal, a new area of development in Zurich that used to be an old milking factory. Emulating simple building blocks and abstract shapes, Creative City feels like a playful blueprint of the various structures set to be built in the area. As well as posters, billboards, print ads and paper bags, Lukas has even designed accompanying sugar packets which look like cute little bricks. Muted primary colours prevent it from looking garish, but give it enough punch that it stands out in magazine spreads and on billboards next to grey buildings.
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via. It’s Nice That
Pop Culture – Cartes de visite des personnages cultes…
Après la série “Cult Lovers – Les préservatifs des films cultes“, voici un nouveau projet des graphic designers italiens Benedetto Papi et Edoardo Santamato, qui imaginent les cartes de visite des personnages cultes de la Pop Culture, de Big Lebowski aux Tortues Ninja en passant par Nemo, Game of Thrones, Amélie Poulain ou Shining… Une excellente série intitulée “Change the perspective“ !
Images © Benedetto Papi et Edoardo Santamato