When Nike Jordan approaches you with NBA champion Kobe Bryant’s name and existing brand identity, and asks you to create a fully functioning bespoke typeface to accompany it, the pressure is on you to deliver something good. Fortunately, Sawdust, AKA Jonathan Quainton and Rob Gonzalez, is more or less au fait with work of this calibre, having worked on typography and identity projects for clients like The New York Times and Coca-Cola.
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