From Jan van Toorn to Wim Crouwel, Amsterdam has been turning out cutting-edge graphic design talent for the better part of the last half-century. Carrying the torch along with design innovators like Experimental Jetset is Edwin van Gelder, the man behind one of the most impressive studios currently working out of the Dutch capital, Mainstudio. Favouring exactitude and a razor-sharp aesthetic of the kind he championed during his beautifully inventive redesign of architecture magazine Mark between 2008 and 2012, Edwin set the tone for his focus on editorial design for architecture and art publications. He has since designed an award-winning book for artist Thomas Raat, the identity for the IIT College of Architecture in Chicago and is currently working an architecture book for MoMA due out next year.
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