How exactly do you go about rebranding an area, especially one bookended by Mayfair and Soho in central London, which has been largely forgotten about by Londoners? When The Crown Estate turned to dn&co. for assistance in giving St James’s a bit of a makeover, the agency decided to consider every element of the region’s luxury status, from its street presence, through windows, hoardings and building wraps, to a new quarterly newspaper and website. Safe to say, it was no small task.
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via. It’s Nice That