“Digital and design isn’t just a set of skills, it’s a way of thinking and approaching things,” says Nik Roope, who founded digital agency Poke back in 2001, when – in the words of Poke themselves – “the web was a curious, frightening thing that people nudged with sticks and whispered about.” Clearly, things in the digital world are rather different now, as neatly demonstrated in the breadth and creativity of the Lovies Awards, another of Nik’s many brainchildren which celebrates the best work on the internet from digital types across Europe. The awards took place last month (you can see all the winners here), so we had a chat with Nik about what makes great design for digital platforms, how education should cater for design students in a digital age and where he sees things going in the sphere in future.
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